This concept was created on the night of a full moon! We challenged ourselves to open up the beer market to a more feminine audience, and anyone who can appreciate an exciting, new brew.

Crafted by a small brewery, this beer, made with all natural ingredients (and a hint of magic!), is showcased in our bright and playful branding. Standing out on the shelves, as if by magic, ‘Witches Brew’ enchants you to try something new.

BRANDING / LOGO DESIGN / PACKAGING DESIGN